Top Tips: How to put an effective car advertisement together
You sales ad is your car’s biography. It’s your chance to give a bit of a biography to your car, afterall, most sports or exotic cars are an emotional purchase as much as they can also be an investment.
It’s your chance to not only make a case for your pride and joy, but also express how you’ve used it, how you’ve cared for it and the attention to detail that you’ve paid it when maintaining it.
Below are a few Pointers to get the best out of your sales ad!
What to Include in your write up
Understand the value of your car
How long have you owned your car?
Why are you selling?
These are the first two questions to ask yourself when selling your car , to make sure you answer a potential buyer’s initial concerns.
How many miles or kilometers has it travelled?
You would be surprised how often people miss out the odometer reading.
Surveys suggest that 65% of potential buyers will be deterred with a missing reading – whereas only 20% wouldn’t consider a car higher than their ideal.
Be transparent with service history.
What servicing has taken place?
Has any major servicing been done?
Are receipts available?
Do you know of any major maintenance upcoming?
All of these factors add instant value.
Detail the condition of
your car
What is the condition of your car’s interior and exterior?
Consider grading it out of 10 and explaining why.
Are there scratches in the paintwork?
Tears and creases in upholstery?
Summarise the best and worse.
Clearly state
any issues
Are there any known faults?
How does the car drive?
Are there any noises, bangs, out-of-the-ordinary engine behaviours?
If not, mention it! If there are concerns, now is your chance to manage expectations.
Are there any extras or inclusions?
Does the car come with manual and books?
How many keys are included?
Are there any factory options or added accessories that may make your vehicle stand out from the crowd?
The Photoshoot.. Show your car in the best light
The most important part of the entire ad, of course, are the photos.
It is your way to really and quite literally show off your car in the best light. Some tips to consider.
1.Cover the entire car
The above image shows some useful vantage points to snap your car in to ensure you cover the key areas
2. Shoot in daylight
Daylight shows the most honest representation of your car – which shows off the best and avoids surprises
3. Neutral Background
Pick a background that compliments your car. Avoid photos outside that reveal the kept address of the car
4. Include a money shot
If you’ve had a pro shot or a photo where you just captured the spirit of the car just right, include it!
5. Capture the Interior
Don’t forget to capture the interior and particular displays and the dash. Have the car running.
