A clear, honest ad is an effective ad!
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Try to be concise and consider some key points for inclusion in your write up. Some are obvious, some are frequently overlooked!
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1 – How long have you owned the car? Why are you selling?
The first question to building a level of understanding in your car
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2 – How Many Kms does the car have?
A no-brainer, but you will be surprised how many people don’t include it. In surveys, we found that 65% of people browsing for a car will be deterred if it’s missing and a similar car is available.Â
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3 – What service history does the car have?
Again, often overlooked, but possibly the most important part in achieving a successful sale is making it clear what servicing has taken place. Where has it been serviced? Has any Major servicing been done? Take this opportunity to explain any gaps in the service history. Are receipts available with detail? Do you know of any major maintenance upcoming?Â
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4 – What is the condition of the car’s interior and exterior?
Consider grading it out of 10, is the leather worn out? Are there scratches in the interior or to the paintwork? Are there any trim missing? Have the wheels been kerbed?Â
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5 – Are there any known faults?Â
How does the car drive? Are there any noises, rattles, strange engine behaviour? Do the electrics work?Â
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6 – What is included?
Does the car come with manuals and books? How many keys are included? Are there any original accessories eg covers, tool kits? Are there any factory options to make the car stand out of the crowd?